ORS Partners

  • Digital Marketing Sr. Manager

    Job Locations US-PA-Philadelphia
    # of Openings
    1
    Category
    Marketing / Advertising / SEO
  • Overview

    JOB SUMMARY: The Digital Marketing Senior Manager will be responsible for all aspects of InstaMed's Corporate Website. The ideal candidate for this position will have a passion for SEO, analytics and user experience. We are searching for a candidate who understands the effort and dedication required to grow the business of healthcare payments.

     

    Responsibilities

    Essential Functions:

    • Own the InstaMed Corporate Website, leading all internal and external resources that support its operations and regular deployments
    • Collaborate with leadership on the goal of transforming the site into a B2B lead generating machine that excellently serves many other personas
    • Identify areas of opportunity to improve SEO with code, content and technology
    • Design a web analytics infrastructure that combines data from multiple platforms, supports comprehensive reports on visitor behavior and allows you and your team to independently produce actionable analysis
    • Seek professional development and stay attuned to emerging web and marketing techniques
    • Participate in cross functional projects as needed
    • Any other duties as applicable to the position
       

    Qualifications

    • Bachelor’s degree
    • 7+ years of experience in digital marketing, with experience in both B2B and B2C websites (Wordpress)
    • Exceptional attention to detail
    • SEO expert
    • High proficiency in HTML and PHP
    • Deep knowledge of user experience and conversion optimization concepts and best practices
    • Knowledge of content marketing tactics and distribution channels, including PPC
    • Experience with marketing automation (Pardot) and CRM (Salesforce)
    • Ability to understand technical requirements of analytics, tagging, testing and troubleshooting
    • Self-starter with out-of-the box problem solving skills and proactive thinking to initiate ideas
    • Exceptional time management skills with the ability to simultaneously keep numerous projects on track
    • Superior oral and written communication skills with experience communicating effectively at all levels of management
    • Experience presenting recommendations in a clear and concise way to "tell a story" with data
    • Ability to work well independently and as a team member

     

    HIGH-GROWTH ENVIRONMENT:

    The candidate will be operating in a high-energy, high-growth environment. This is an excellent opportunity for individuals looking to excel and learn in an open, professional, team-oriented environment, and grow their career with an industry innovator and recipient of several industry awards.

     

    COMPANY PROFILE:

    InstaMed powers a better healthcare payment experience on one platform that connects consumers, providers and payers for every healthcare payment transaction. InstaMed’s patented, private cloud-based technology securely transforms healthcare payments by driving electronic transactions, moving money and healthcare data seamlessly and improving consumer satisfaction. Everyone benefits from InstaMed’s exclusive focus on healthcare, integration into any healthcare IT system, robust analytics and proven scale.

     

     

    InstaMed is an Equal Opportunity Employer.

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